Field marketing′

Brand activations in stores, malls, sports events and on the street. We bring the team and the materials, and we bring back the report.

Infraestruturas de Portugal bags ready to hand out on white tables at night

Types of activation

  • Brand activations at events and malls
  • Roadshows
  • Sampling and tastings
  • Kit and giveaway distribution

Recent example

For the 60th anniversary of the 25 de Abril Bridge, we set up the distribution points and the team that handed branded kits to the drone show audience for Infraestruturas de Portugal.

What we deliver

  • Activation plan and logistics
  • Selected, briefed staff
  • Set-up and materials
  • Final report with photos and figures
Chef mascot waving next to a stand at an outdoor food fair
Gloved hands serving custard tarts and croquettes at a wooden counter
′Related project
Infraestruturas de Portugal logo drawn by drones in the night sky next to the illuminated Cristo Rei
Infraestruturas de Portugal · 25 de Abril Bridge 60th anniversary

Branded kits for the drone show audience

The brief
To celebrate the 60th anniversary of the 25 de Abril Bridge, IP wanted to give branded kits to people watching the drone show by the Tagus.
What we did
We set up the distribution points and the team that handed IP's bags to the public throughout the night.

Tell us the date. We'll handle the rest.

We reply with a tailored proposal, with suppliers and costs itemised.